There is something wrong with Jaguar. I can’t point out exactly what, but I can explain it by an example. See, you meet a girl when you were eighteen. She is all very pretty and perky. But thirty years later, when you meet the same girl, now an old woman, she has become the queen of gone horribly wrong aging. What will be actually going on in your mind at that point … “Ah, all those rumors of her about hard drinking and snorting the white powder were true after all!”
The same is with jaguar. Jaguar used to be the epitome of British beauties. The everlasting prettiness of a Jaguar E-type sitting on your front porch for an example. But then she decided to go communist, gained some extra pounds and developed affection for quick money from retired dentists in Florida. Instead of becoming a cougar she became an ugly dying camel.
Now, Ian Callum and his professed love towards Jaguar, is trying to save her family reputation. I cannot discount Callum as just another car designer. He is a visionary, a genius, an artist. But somehow, all his hard work does not feel right. In my dream world if Callum had designed the new S class, it would have been a huge success. In the real world though, he is designing the new luxury barge from Jaguar called the XJ. It is all good looking and futuristic and a break away from the bad aging. Even then, it doesn’t help Jaguar a little bit.